#47 - Focusing on discovery to close any deal size from Enterprise to SMB (Ian Koniak, Strategic Account Director @ Salesforce)
30 Minutes to President's Club | No-Nonsense Sales
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Crafting Winning Business Cases
This chapter focuses on developing a compelling business case for solution selling, emphasizing a structured approach from high-level overviews to detailed outcomes. It highlights the importance of collaboration with clients and honesty in addressing their needs while showcasing a successful example from the real estate sector to illustrate effective strategies.
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Transcript
