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S06 EP64: Building a Future-Proof Attribution Framework w/ Matt Bahr

2X eCommerce Podcast

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How to Measure the Growth of Your Inquiry Labs

A lot of thentire industry as is, is havin to grapple with at the moment? Yes very much. So brands were eager to switch get into other channels, like podcasts, for example, and influencers. And just needed a way to measure this. A lot of these things are, i i wat to say, impossible, but very difficult to measure if you're just looking at er collected data, interest and superinterest. If you've no idea where your customers cme from, there's a ton of data in the other field.

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