Balanced and Connective Brand Storytelling — Angela Ahrendts
Future of StoryTelling (FoST)
00:00
Brand Storytelling at Berbury
"It's funny if more brands thought of themselves as a great story," she says. "We're going to write some new, exciting chapters of this incredible brand story that's already been told" The magic mirror at berbery was like 'a disney mirror' - using technology to create a story about the products.
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Transcript
