"It's funny if more brands thought of themselves as a great story," she says. "We're going to write some new, exciting chapters of this incredible brand story that's already been told" The magic mirror at berbery was like 'a disney mirror' - using technology to create a story about the products.
Welcome to the Future of StoryTelling podcast! In our first episode, we speak with former SVP of Retail at Apple and CEO of Burberry, Angela Ahrendts.
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For more information about Future of StoryTelling, check out fost.org
The FoST podcast is a production of Future of Storytelling and Charts & Leisure.
Produced by Luke Gernert, Anna Hall, Jason Oberholtzer and Mike Rugnetta, with support from Camille De Beus, Shannon Fanuko, Anna Huff, Meghal Janardan, Weronika Jurkiewicz, Caitlin Kelly and Megan Worman.
Edited by Garrett Crowe. Mix and music by Michael Simonelli.
Hosted by Charlie Melcher.