38: Why You Should Focus on Customers Unstated Needs w/ Munya Hoto, Digital Marketing Director, Foundry
The GTMnow Podcast
00:00
How Do You Get Maximum Value From Your Marketing?
Munja: Prospects and customers are three times more likely to move away from a pain than to move towards a game. Most businesses face is not about being selected as one of the solution providers in a competitive bake off, but it's actually getting customers to change in the first place. So how do you do that? I was at a messaging workshop on Wednesday evening as part of the London revenue collective where Munja sort of walked through some of his core messaging ideas.
Transcript
Play full episode
