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282 - They Thought We Were Ridiculous - Andy Luttrell

You Are Not So Smart

CHAPTER

Exploring the Origins of Behavioral Economics

This chapter delves into the historical beginnings of behavioral economics, tracing back to the groundbreaking work of Kahneman and Tversky on heuristics and biases in decision-making. It highlights the integration of psychology and economics to form behavioral economics, emphasizing the pivotal role played by foundations like Russell Sage in funding research. The chapter underscores the importance of fostering relationships and the emergence of new ideas within the field through influential gatherings of behavioral economists.

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