Don Norman, Author and Researcher // Invisible Machines S1E17
Invisible Machines podcast by UX Magazine
The Importance of Collaboration in Productivity
"Even with the writing team, even with co-creation at its best, you're still like failing a lot," he says. "Companies need to create structures that don't look like factories and frameworks for these teams to work effectively." The idea of productivity is actually minimizing it because what you try to do is get the most work out of each person per minute,. if you will, or per hour.
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