How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Scarcity in Marketing
This chapter delves into the effectiveness of scarcity as a marketing strategy, using the example of brands like Malamar and seasonal favorites like the Pumpkin Spiced Latte. It examines the psychological principles behind limited availability and emphasizes the need for brands to leverage scarcity more effectively to enhance product appeal.
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