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9min chapter
Rundown: J.C. Penney merges with Sparc, Amazon's new retail ad service & Target doubles down on wellness
The Modern Retail Podcast
Retail Transformation: Amazon's New Ad Service
This chapter explores the merger of J.C. Penney with Sparc and the implications for retail operations. It highlights Amazon's new Retail Ad Service, which enables retailers to leverage Amazon's advertising technology on their own sites, indicating a shift in retail marketing strategies. The discussion also addresses the challenges and opportunities this development presents for retailers, particularly in relation to building effective advertising networks.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode