The pressure, it's really difficult though because if you look at the top newsletters, there's a few of them that have thousands of readers and are charging like $15, $12 a month. My guess is be that all these big players might want to just drop out if that's the way it goes. But imagine other revenue streams though too. It's not hard to see that become a meaningful revenue stream. I wonder if they get video in there meaningfully, whether they would object to having some kind of pre-roll mechanism around video. There you go, trying to fit ads into stuff.