In terms of like work week, I would definitely say like metrics that we look on the back and would be open rate. If for some reason we are three Xing our budgets and we start seeing that the open rates are going down, can basically figure out that if the main source of acquisition for this specific news that are that's having the open rate go down is just paid acquisition. Then there has to be something on the paid acquisition side of things that we can change up. It takes weeks, it takes a lot more of like, you know, ads been investing and more acquisition to like really, really have a good sample size to compare each other or each of them with.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc.
Manny was on the Morning Brew team before joining Workweek in a paid acquisition role.
In this episode, Manny & Louis discuss:
- the key differences in marketing & publishing a B2B newsletter vs. a B2C newsletter
- the best way for creators to get started with paid newsletter growth
- the most important metric Workweek looks at to determine paid growth budgets
- what Manny would do to get 100,000 subscribers starting from scratch
- ....and much more!
You can find Manny Reyes on Twitter, and Louis is at @louisnicholls_ .
Other links mentioned:
Workweek