How to Qualify a Subscriber for Ad Spend

In terms of like work week, I would definitely say like metrics that we look on the back and would be open rate. If for some reason we are three Xing our budgets and we start seeing that the open rates are going down, can basically figure out that if the main source of acquisition for this specific news that are that's having the open rate go down is just paid acquisition. Then there has to be something on the paid acquisition side of things that we can change up. It takes weeks, it takes a lot more of like, you know, ads been investing and more acquisition to like really, really have a good sample size to compare each other or each of them with.