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Snap Crackle and Every Little Helps - the language of food advertising

Word of Mouth

CHAPTER

Is Heineken the Best Beer?

America runs on Dunkin' Donuts, but they would argue it does. That hyperbole is like so big that we know it doesn't, but that's part of the game. So Heineken probably the best beer in the world? It just means that they can get away with it with the ads authority,. Because you can't prove it's the best Beer in the world. But if you say probably, then you've got a role in it. Exactly. You know, we tease the breakfast of champions. I'm not sure that high performance athletes would agree. And maybe they do eat Wheaties. Yes. Repetition: The holidays are coming over and over and over

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