Nike Launches .SWOOSH | Big Brands Go Web3 for the World Cup | Babies in the Metaverse
The Milk Road Show
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Is There Value in the Wallet Address?
I think there certainly is value to it though, much more so in the like the existing Web 3 community side for these like brand activation, large scale things. The other thing on the wallet side is the ability to use that as data to better understand your user. So I do think there's very interesting data because of the access to on chain. But this is an example of what not to do. If you are somebody like Ronaldo who has millions of fans who have no idea what an NFT is who don't have a wallet, don't call it an NFT. Call it a digital collectible. It's actually going to turn 90% of people off. Nobody cares where your
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