Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)
Marketing Against The Grain
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Internet Culture and Brand Identity
This chapter discusses the intersection of internet humor and brand perception, focusing on the low-cost airline Ryanair and its recent marketing strategies. The speakers analyze a clever advertising campaign that uses brand trolling, which highlights the contrast between crypto enthusiasts' dreams and their reality, while exploring themes of brand authenticity and identity.
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