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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

CHAPTER

How Notion Helped Marketers Achieve Their Goals

Think about people by their functions is what helps understand what they're trying to do in their jobs. And then how can you position Notion to most effectively help them achieve those goals? I think the challenge with a very broad product like Notion is that it can do a lot of things and then it's hard for people to figure out what to do with it. It's sort of that blank page problem. So the more we can narrow the world of possibilities, just proactively suggest how they might get value,. The easier it is for them to see how they can use the product.

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