12min chapter

The New Music Business with Ari Herstand cover image

He Wrote/Produced 10 #1 Hit Songs: Stargate's Tor Hermansen on How To Do It

The New Music Business with Ari Herstand

CHAPTER

The Impact of Social Media on Music Production

This chapter examines the transformative effect of social media, particularly TikTok, on music marketing and the creation of hit songs. It emphasizes the need for engaging music that captures listener attention quickly, reflecting on the shift from traditional label strategies to audience-driven popularity. Creators share their experiences in the studio and the iterative process of refining tracks to achieve their best versions in a rapidly evolving industry.

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