Exploring Fan Engagement: The Athletic vs. ESPN

Andrew Rosen, the former Paramount executive and founder of PARQOR, joins Dylan to break down the divergent digital strategies of The New York Times and ESPN. While the Times is precise and leans into product design tailored to specific consumer habits, ESPN continues to chase mass scale and broad reach. Rosen argues that ESPN’s model risks leaving engagement on the table—and makes the case for a more personalized, fan-first approach, à la the Times and The Athletic.

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