2min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Noam Segal, PhD - When Good Democratisation Goes Bad

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

Failure Is a Key to Learning

I do genuinely believe that we have a very important role to play in correcting some of these things. We are needed as UX researchers as UX professionals more broadly. I will always choose to step into the arena and be part of that as long as those very foundational principles and models aren't crossed. Show me a company that hasn't made missteps show me a person who hasn't made mistakes, he says.

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