10min chapter

Power User with Taylor Lorenz cover image

The Real Estate Content Boom + The Worst Day on the Internet

Power User with Taylor Lorenz

CHAPTER

Evolution of Real Estate Content Creation

Exploring the shift towards entertaining and informative content in real estate, from extravagant properties to relatable homes, and the impact of social media on traditional agents. Highlighting the rise of hyper-niche creators, Instagram's role in promoting real estate, and the influence of content creators on home trends and consumer decisions.

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