273 - Senior Leaders Are Your Most Powerful Marketing Tool: Use Them | Mel Francis Show
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CMOs - How to Change the Goal
Marketing is a hated word among c mos internally, but they feel this immense amount of pressure. So the first step that i help people on this one is you got to change the goal. And so when you change the goal from m cls to pipe line, that our sales team wins at 25 % d then you start looking at, ok, but how do we progress over the past four fiscal quarters since the day that i joined? Most likely it will be like, probably flat. I see flat, or i just see unspeakable up and down, no clear trends.
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