#288 - Hey, have you heard about the power of ProductHunt?
Indie Founder
The Importance of Being Realistic in Your Business
"I know that chances of us succeeding and actually having a product that will sustain the rest of our lives is really, are really low," he says. "So it's like, yeah, things can still go bad. We still don't know. Let's make sure." Potsquis was founded by Joelle Boudreau in 2012 after she quit her job as an editor at The New York Times to start working on SaaS startups.
Have you ever wondered what it takes to launch a successful product on Product Hunt? Well, let me tell you about my experience with launching my own product, Podsqueeze. As the founder, I understand the importance of optimizing processes and conversion rates before launching on ProductHunt. In this podcast episode, I share my journey of scaling up my product and turning it into a proper company.
Running a business comes with its own set of challenges, such as high costs for services. However, I am determined to expand into non-English speaking markets and have already developed a new feature for Podsqueeze.
Links
Timestamps
Product Hunt Launch [00:02:34]
I remember when we launched our product on Product Hunt. It was a nerve-wracking experience, but it ended up being a game-changer for us. The audience on Product Hunt is incredibly engaged and passionate, and we saw a significant increase in traffic and sales after our launch. Timing is also crucial, and we made sure to launch at a time when our target audience was most active.
Soft Launch [00:07:29]
Before launching on Product Hunt, we did a soft launch to test our product and optimize conversion rates. It was essential to get feedback from early adopters and make any necessary changes before the big launch. This helped us ensure that we were putting our best foot forward and presenting our product in the best possible light.
Launching on Product Hunt [00:09:21]
When we launched on Product Hunt, we saw firsthand the impact it can have on a product. Being in the top five versus the top two can make a significant difference in terms of exposure and sales. It's essential to have a solid strategy in place and to engage with the Product Hunt community to maximize your chances of success.
Scaling up Bot Squeeze [00:15:52]
As we worked to scale up our product, Bot Squeeze, we focused heavily on customer feedback and support. We knew that our customers were our biggest advocates, and we wanted to make sure they were happy with our product. By listening to their feedback and addressing their concerns, we were able to improve our product and build a loyal customer base.
Connecting with Customers [00:16:57]
One thing that sets us apart from our competitors is our approach to customer support. We strive to create a personal connection with our customers and make them feel valued. By doing so, we've been able to build a strong community around our product and establish ourselves as a trusted brand.
Product prioritization [00:17:55]
Prioritizing features based on user feedback has been crucial to our success. We want our customers to feel heard and valued, and we believe that by addressing their needs, we can build a better product. Being approachable and transparent with our customers has helped us gain their trust and loyalty.
Reducing costs [00:18:54]
We've faced challenges with the high costs of our product, but we're always looking for ways to reduce costs without sacrificing quality. Finding providers with better pricing has been one way we've been able to do this, and we're constantly exploring new options to make our product more affordable for our customers.
Expanding sales team [00:20:46]
Our goal is to expand to non-English speaking markets, and we're exploring different options for doing so. Translating our website and using affiliates are just a few of the strategies we're considering. We know that expanding our sales team will be crucial to our success in these markets, and we're excited about the opportunities ahead.
Engaging affiliates [00:23:39]
Keeping affiliates engaged is essential to our success, and we're considering creating a community for podcasters and affiliates. By doing so, we can build stronger relationships with our affiliates and provide them with the support they need to be successful.
New features [00:26:26]
We're always working on new features to improve our product, and we're excited about a new feature we're developing to apply tuning prompts automatically to new episodes. We believe this will be a game-changer for our customers and help them save time and improve the quality of their podcasts.
Developing a new feature [00:27:13]
Developing a new feature for Podsqueeze was a challenging experience, and it caused a lot of anxiety. But we knew that it was essential to keep innovating and improving our product. We're excited about the new feature and can't wait to see how our customers respond to it.
Community and podcast updates [00:29:34]
We're heavily involved in the WBE community and are always looking for ways to support our podcast. We believe that building a strong community around our product is essential to our success, and we're excited about the opportunities ahead.
Creating a plugin for Twitter [00:31:07]
Creating a plugin that replaces the Doge logo on Twitter was a fun project, and we were thrilled to launch it on Product Hunt. It was a great way to showcase our creativity and engage with the Product Hunt community. We're always looking for new ways to innovate and stand out from the crowd.
Background Music
Music: https://www.chosic.com/free-music/all/
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