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In this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting. With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail.
Martin shares how Dr. Squatch evolved from a DTC powerhouse to a retail juggernaut, breaking into major retailers like Walmart with bold strategies that continue to inspire.
Key insights include:
The Retail Advantage: How treating retail as a customer acquisition channel fuels overall growth.
Endcap Success: The design strategy that turned a bold, disruptive retail display into a velocity machine.
Data-Driven Expansion: Using DTC data to validate retail strategies and negotiate with major partners like Walmart.
Seasonal Products: Leveraging special releases to secure off-shelf placement and drive demand.
Omni-Channel Synergy: Why having a presence on every platform—from Walmart to TikTok Shop—ensures long-term viability.
Tune in to learn how to take your DTC brand to the next level by mastering retail expansion.
Timestamps:
00:00 - Introduction to Martin Forde and Dr. Squatch's retail strategy
03:00 - Martin's career journey and joining Dr. Squatch
06:00 - Key factors behind Dr. Squatch's DTC and retail success
10:00 - Retail launch strategy: Walmart and beyond
15:00 - Leveraging end caps and seasonal products for retail success
20:00 - Transitioning to omnichannel and building demand in retail
26:00 - The importance of brand awareness for scaling DTC and retail
30:00 - Advising brands on retail expansion and consumer insights
33:00 - How to approach retailers and build key partnerships
Hashtags:
#RetailStrategy #DirectToConsumer #OmnichannelMarketing #BrandAwareness #DrSquatch #EcommerceTips #RetailExpansion #DTCGrowth #ConsumerInsights #ScalingBrands
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