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Saudi Arabia’s thirst for sporting success

The Real Story

CHAPTER

Saudi Arabia's Soft Power

The Saudi Pro League privatization is a relatively news story. It was state-led, and it almost felt like once President Xi moved on to something else, there wasn't the infrastructure behind. The Chinese ownership of football clubs abroad has been a disaster for everyone. Everyone's lost money. So in terms of its foreign policy value, that soft power we're talking about, it actually was counterperper... But Chinese big enough and bad enough to deal with these things. And we'll soldier on with these other ventures.

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