i would always audit your your competitors and see what they're doing. Just because you run an apparel brand doesn't mean you can't go look at it at a spirits or beverage company as an example that you can emulate. Riht, so the brands who are doing awesome things that you love to engage with. What can you learn from the awesome content that they're creating? You know, again, not exactly as they're doing it, but maybe it gives you some inspiration for new ways you can approach it,.