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27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)
NN/g UX Podcast
The Future of Journey Management
High performing organizations have enough people that understand what journey management or customer journey is actually mean. And then there's the maturity of the rest of the organization to use it, to work with it and to be part of it. So those two levels of maturity should not be too far away from each other unless you need to invest in making them closer together. Every organization is different but a mindset of journey-centered focus and also agility are key for success.
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