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Is There a Hangover Between Product and Analytics?
i think there is quite a hangover stillfrom some of those old methodologies. And research teams and siht teams can be on board with that, or sticking with more tried and shrew time consuming methodologies. It's very much a function of not only industry, but culture, and the data driven aspects of the work that you're doing. So for me it was as a researcher, a unique opportunity to write do things all the way the life cycle.