6min chapter

The Growth Hub Podcast cover image

Jesus Requena - VP of Growth Marketing at Figma - How Growth Marketing Can Support User Activation

The Growth Hub Podcast

CHAPTER

Challenges and Bottlenecks in Growth Marketing and How Marketing Can Help with User Activation

This chapter discusses the challenges and bottlenecks that companies face in growth marketing, including the importance of alignment with metrics and product, sponsorship from executives, data and data scientist teams, integrating product data into marketing channels, and user activation.

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