3min chapter

Social Media Marketing Podcast cover image

How to Sell More by Saying Less: A Storytelling Framework

Social Media Marketing Podcast

CHAPTER

The Rule of Placement

A b t, where do you come up with this concept? Well, i didn't come up with it. It's actually been around since the beginning of time. But i've been very fortunate to know an evolutionary biologist, harvard phd. Randy olsen. He teaches it pretty much exclusively in the science and academic world. I found the a b t to be the single strongest narrative tool i've ever come across. And remember, michael, i came from the complex world of the hero's journey,. boiling it down and then arriving and really mutating that complexity into the simplicity of the ab t.

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