2min chapter

The Psychology Podcast cover image

Matt Ridley || How Innovation Works

The Psychology Podcast

CHAPTER

Innovation Requires Freedom

Freedom of the consumer to express his wishes is quite important. In a system where you have to do what you've promised to do, then it doesn't work. The soviet consumer was not really free to express his desire for washing machines rather than nuclear missiles. Probably more important, it's the freedom of the innovator, an the ancbrineur, to experiment and make mistakes.

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