Consumers Prefer Portal Experiences for Property Search

Artificial intelligence is reshaping property, but is it a threat to estate agents and portals? Richard Hayes, COO of Zoopla, explains how AI is enhancing rather than replacing portals, offering smarter searches, personalised alerts, and richer insights. He highlights the importance of structured data and a strong portal experience, showing how agents can use AI to gain an edge in the competitive UK market. Is AI a game changer or just hype?