Ferrari Fandom, Supercharged by AI
TechStuff
00:00
Harnessing AI and Data for Spectator Engagement
This chapter explores the collaboration between IBM and Ferrari, focusing on how IBM's technological advancements, particularly in AI, enhance fan experiences at major sports events like Wimbledon. It highlights their longstanding partnership and future plans to improve Scuderia Ferrari's engagement using data-driven strategies.
Transcript
Play full episode
