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Auditing Apathy With Ron Baker

The Accounting Podcast

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The Penetration Pricing Strategy - You've Got to Stay in Your Lanes

Mazuma is using the penetration pricing strategy and he stays in his lane. He probably knows his ideal customer exactly what he's going to do for them. You've got to stay in your lane. Too many CPAs out there are trying to be Mortons, McDonald's,. A vegan restaurant or a Japanese restaurant. If you're all of those things, I guarantee you all your food's crap.

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