The Impact of Media Coverage

This chapter discusses the impact of media coverage and free media on political campaigns, focusing on how it influenced the perception of the race and the candidates' support. The speaker discusses the media's role in shaping outcomes and creating self-fulfilling prophecies, as well as the significant amount of free media received by Donald Trump. They also highlight the importance of data-driven strategies and the decision to suspend the campaign due to a lack of a viable path to victory.