AI for Business, Marketing & Sales: The AI Hat Podcast cover image

Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura

AI for Business, Marketing & Sales: The AI Hat Podcast

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Exploring Brand Strategy and Storytelling in the Age of AI

This chapter explores the critical differences between brand-led and product-led strategies, underscoring the importance of a cohesive brand story. The discussion also delves into the challenges and practical insights of utilizing AI tools in brand development and the necessity of clear narrative articulation for customer engagement.

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