What Is Life Cycle Management?

Every product has a life cycle because landscape change, people's behavior changes. Even vendors who have been shy of sharing how much data they have about you are now coming out and saying, I will tell you how much data I have. So that's a life cycle. But then within that there may be many under life cycle management that could be lot of unforeseen events. You could have some security events. Those are all things that happen that disrupt your direction. That changes your direction.