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Episode 222: Designing for Real User Understanding with Dheerja Kaur

Product Thinking

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Evolving Financial Design for User Empowerment

This chapter delves into the transformation of a financial application’s design approach, shifting from focusing solely on experienced investors to prioritizing education for new users. It emphasizes the integration of educational elements within the user experience to foster confidence and engagement in financial decision-making. The discussion highlights the collaborative efforts of cross-functional teams to create effective user journeys, balancing ambitious goals with stakeholder expectations.

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