17min chapter

The B2B Playbook cover image

#140: Getting sales and marketing working better together - Demand Gen mini-series Ep.12

The B2B Playbook

CHAPTER

Sales and Marketing Alignment

The chapter emphasizes the importance of sales and marketing teams aligning on objectives and Ideal Customer Profiles (ICPs) for optimal success. It discusses how both teams can collaborate by targeting specific segments, understanding the buying committee, and agreeing on messaging and go-to-market strategies. Furthermore, it highlights the significance of shared reporting, key metrics definitions, sales enablement content creation, and regular meetings to enhance teamwork and achieve common business goals.

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