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206. Building an expertise business around a proprietary framework with Billy Broas

How to Sell Advice

CHAPTER

The Golden Goose Strategy for Building Relationships

Tiago Forte: I'm a big fan of trying to convey one main thing. So you can hook one idea to your name, but not three, enough five. What I say is with the five light bulbs, you're always trying to figure out which is the one that's going to resonate the most. It's knowing your market. It's intuition. It's testing.

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