The Future of SEO

There is another thing that they actually didn't show in a keynote but they announced through a blog post called Perspectives which I think is also quite interesting. It's basically an EE80 widget where they want to surface personal experiences that you've had related to the query so they could be surfacing short videos like TikToks and YouTube shorts most likely because TikToks are already indexed. They're trying to get away from cookie cutter SEO content and refocus more on experience and actually do the EE80 stuff for real this time not just saying it.