How to Produce Content to Get Clients (And Not Take Forever) (Online Trainer Show #9)
Many people fail with content because they try to do way too much with way too little thought in way too many places. For you to succeed, you have to learn to step back and build a strategy behind what you want to do. Today in the “two’s company, three’s a crowd” episode of the show, Jonathan and Ren talk about how you can produce content that works. They give the steps to succeed in any platform, but including the time it costs and the reality they entail.
In This Episode:
A balanced diet of positive and negative reviews. [00:51]
Who is your audience? You can’t please everybody! [16:44]
Steps to produce good quality content on any platform. [24:08]
Good, but not yet great. Don’t pay $100K to ask people to marry you! [30:48]
Being energized with the things that you do. [42:28]
“If you're producing content, you're not going to be good at producing content until you put in a lot of reps.” – Jonathan Goodman
Get Good by Doing More
Your body gets stronger by doing more reps. In the same way, producing more content develops your skills and sense of what works and what doesn’t. If you look at famous YouTubers’ earlier videos, they’re way worse than what they create now!
Vital Steps to Produce Content Anywhere
Understand the platform, who else is performing well on the platform, build your skillset with that medium, and how are people making money from this platform?
Don’t Hurry to Get a Million Followers
Early adopters give you much more leeway to make it as you go. They are more accepting, like people who get into an indie band before they go mainstream. People will find you naturally when you continue to produce better value for others.
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