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19min chapter
Rob Reilly
Talking to Ourselves
Evolution and Growth in the Advertising Industry
The chapter explores the transformation of McCann agency towards a more experiential approach, highlighting the importance of talent infusion such as Eric Silvers and Suzanne Powers. It discusses interagency collaborations, the challenges of navigating boundaries, and the evolving dynamics within large brand projects. The speaker shares insights on personal growth, career transitions, and the balance between competition and collaboration in the industry.
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