16min chapter

Acquired cover image

Visa

Acquired

CHAPTER

Visa's Transaction Landscape

This chapter explores Visa's vast transaction processing capabilities and the intricate relationship dynamics between Visa and banks regarding customer data. It examines the historical evolution of debit and credit cards, the impact of interchange fees, and the competitive landscape with firms like MasterCard. Additionally, the discussion highlights the competitive advantages of scale, profitability, and branding strategies that shape the financial services ecosystem.

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