Bliss: A Daily Product

I grew up in a family. We never had very much money. And you didn't always fit in if you were the poor kid. So I think that really affected me in terms of wanting to do something would just make women feel good. To be a daily product. That was something that you were going to get to beauty pie in a second and in Jen, you just hinted at it. But do you think that you were trying after working with Rameid? And Bliss was obviously not a cheap day out. Were you trying to do something that was a little bit more democratic?