Monetization strategies for podcasts

This week I'm the guest and my friends at Whiskey Web and Whatnot are the hosts. And they're great hosts, because they send their guests a bottle of whiskey before talking web and whatnot...

As we head into the holidays I hope you'll raise a glass with us and enjoy this very laid back episode... 

Chuck and Robbie hosted me a year ago and I love that they got me on tape when they did, because it was just as I was starting to consider making some big changes to my show... Changes that I will announce in late January... so get excited for that! and please subscribe to this here podcsat in your favorite apps, and get the newsletter at crafted.fm

Here's how they described the episode:

Robbie and Chuck talk with Dan Blumberg about his journey from radio producer to product manager and podcaster. They explore the art of building great software, podcasting essentials, and the changing landscape of podcast platforms. Plus, Dan shares his kayaking adventures and insights on balancing authenticity and growth.

And if you please…

• Subscribe to the CRAFTED. newsletter atcrafted.fm
• Share with a friend! Word of mouth is by far the most powerful way for podcasts to grow
• Sponsor the show? I’m actively speaking to potential sponsors for 2026 episodes. Drop me a line and let’s talk.
• Get psyched!… There are some big updates to this show coming soon

For more on Whiskey Web and Whatnot...

• Check ou:t https://whiskey.fm
• Connect with Robbie Wagner: https://x.com/RobbieTheWagner
• Connect with Chuck Carpenter: https://x.com/CharlesWthe3rd 

In this episode:
- (00:00) - Intro
- (03:26) - Whiskey review and rating: Woodinville Straight Bourbon
- (09:23) - Apple Podcasts vs Spotify
- (11:20) - Spotify video vs YouTube
- (13:02) - Podcasting audio vs video
- (15:24) - Advice on starting a podcast
- (19:24) - Equipment requirements for guests on podcasts
- (22:15) - Having a pre-interview interview
- (26:06) - Social media and podcasting challenges
- (27:37) - How to grow your audience
- (33:18) - How to make money as a podcaster
- (37:28) - Being yourself vs having a persona
- (38:42) - Monetizing your podcast
- (42:11) - What's missing from RSS
- (43:38) - Dan's non-tech career ideas
- (45:40) - Podcast recommendations
- (49:12) - Dan's plugs

Links
- Woodinville Straight Bourbon: https://woodinvillewhiskeyco.com/
- Crafted: https://crafted.fm
- WNYC: https://www.wnyc.org/
- NYT: https://www.nytimes.com/
- Apple Podcasts: https://podcasts.apple.com/
- Spotify: https://www.spotify.com/
- Pocket Casts: https://pocketcasts.com/
- IAB: https://www.iab.com/
- National Geographic: https://www.nationalgeographic.com/
- Shure SM7B: https://www.shure.com/en-US/products/microphones/sm7b
- Focusrite: https://focusrite.com/
- Shure MV7: https://www.shure.com/en-US/products/microphones/mv7
- Elgato: https://www.elgato.com/
- AirPods: https://www.apple.com/airpods/
- Audio Technica: https://www.audio-technica.com/en-us/
- Morning Edition: https://www.wnyc.org/shows/me
- Chicago Public Radio: https://www.wbez.org/
- Riverside: https://riverside.fm/
- TikTok: https://www.tiktok.com/
- Mr. Beast: https://youtube.com/@mrbeast
- Docker: https://www.docker.com/
- Artium: https://www.thisisartium.com/
- Jay Clouse: https://creatorscience.com/
- Hark: https://harkaudio.com/
- Syntax: https://syntax.fm/
- Hard Fork: https://www.nytimes.com/column/hard-fork
- Big Technology with Alex Kantrowitz: https://www.bigtechnology.com/
- Decoder with Nilay Patel: https://www.theverge.com/decoder
- How I Built This: https://www.npr.org/series/490248027/how-i-built-this
- Acquired: https://www.acquired.fm/
- Smartless: https://smartless.com/
- Wondery: https://wondery.com/
- Sacha Baron Cohen: https://en.wikipedia.org/wiki/Sacha_Baron_Cohen
- Tim Burton: https://en.wikipedia.org/wiki/Tim_Burton
- Beetlejuice: https://www.warnerbros.com/movies/beetlejuice
- Darknet Diaries: https://darknetdiaries.com/