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"The weird thing about shorts and all of this content that i do think captures everybody's mind who is in this business, is, so when i say something like, man, this video would need to do numbers that were 20 times bigger in order for it to make sense, that's possible," he says. "If there is no universe in which i would go, li, ohif i spent a morning just working on a video and i published it as a regular utuvidio cou could i get 30 million views on that? No, no. Never going to happen."