"The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis cover image

In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson

"The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis

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The Evolution of Social Media Advertising

This chapter explores the hesitation of major social media platforms like Facebook to adopt paid advertising models, analyzing the concerns and implications of their current ad strategies. It discusses the advancements in advertisement quality and the benefits of targeting, allowing small businesses to reach niche markets effectively. Additionally, the chapter addresses the complexities of digital advertising's impact on users and advertisers, highlighting both the advantages and societal challenges associated with monetization models.

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