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10min chapter
How Athletic Brewing Company's Bill Shufelt transformed the way Americans see beer
This Is Working with Daniel Roth
Building a Non-Alcoholic Beer Empire
The chapter delves into the challenges faced by Bill and their team in establishing Athletic Brewing Company and creating a market for non-alcoholic beer, showcasing the personal transformation Bill underwent after stopping drinking. It discusses the strategic approach of sponsoring athletic events, acquiring a loyal customer base, and the serendipitous encounter that led to breaking into Whole Foods, catapulting the company's success. Emphasizing the importance of personal connections, hard work, and passion in entrepreneurship, the discussion showcases the rewards and sacrifices of starting a business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode