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24: $1.2B Boutique CEO Manish Khatta of Potomac Fund Management on The Power of Branding for Boutiques | Insights into His Modern Marketing Playbook He Used to Add $1B in 3 Years

Billion Dollar Backstory

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Creating Marketing Materials That Put Eyes on the Brand

In this chapter, they discuss the importance of creating marketing materials that put eyes on their brand, rather than just focusing on their product. They share examples of successful campaigns and strategies that garnered significant attention and views.

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