This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

ESPN - The Sportsbook (388)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

00:00

The Importance of Focusing on One Large Event

We realized, hmm, it is a smarter, more profitable move to focus on one larger event than 17 smaller events that put our resources in all these different directions. Focusing on two or three and doing those really well will generate more revenue with less costs.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app