Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Convince People to Buy Using Conspiracy Theory Principles

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

00:00

Anxiety - Is Nine 11 an Inside Job?

When i was 18 or 19, a friend started to be in all sorts of conspiracy theories. He made me watch documentaries and read articles from those very obscure websides. In a weird way, it made me feel like i was making sense of the world. Fear and anxiety were reported as positive predictors of conspiracy beliefs. And that was found to be especially true in people who have a need to exert control over the environment. This is how they feel. They feel like conspiracy theorists, in a sense.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app