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Content Marketers: Ask "Why?" Before You Write a Single Word

The Animalz Content Marketing Podcast

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Is This Too Deep or Too Broad?

One of the first things you ask about with a topic is, is this too deep or too broad? And it kind of ties into like research that you're doing. This can also be like such a huge, like, I just think of Wistia who, you know, have this sort of very neat history of like five years of producing product focused content. They knew people needed if they were using the product, but it's just like so inherently limited.

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